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The Ink Well » DNA-Footprints Echoes » 23andM Reverses Decision, Reaches Out to Alienated Customers

23andM Reverses Decision, Reaches Out to Alienated Customers




In a surprising move, 23andMe reversed its earlier decision to drop relative finder matches for customers which stop subscribing after fulfilling their 1-year commitment. This move was in reaction to the strongly negative reaction of their customer base to their unannounced changes to the TOS. The author was honored to work with other community leaders to communicate the community’s distress to the owner of 23andMe, Anne Wojcicki. I want to express my appreciation to CeCe Moore for reaching out to…
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